Hôm nay chúng ta cùng tìm hiểu vắn tắt ý nghĩa logo thường thấy trên bài báo khoa học xuất bản bởi
ELSEVIER, một đơn vị xuất bản báo khoa học mà cơ sở dữ liệu là ScienceDirect, bên cạnh các đơn vị khác ví dụ Thomson reuter (web of science).
Hình ảnh cây nho quấn quanh một cây lớn và chữ NON SOLUS - NOT ALONE thể hiện sự cộng tác của nhà xuất bản và nhà khoa học để có thể mang lại trái ngọt.
Lịch sử công ty:
Elsevier, the modern publishing company, was founded in 1880. It has
evolved from a small Dutch publishing house devoted to classical
scholarship into an international multimedia publishing company with
over 20,000 products for educational and professional science and
healthcare communities worldwide. Elsevier takes its name from the
original House of Elzevir, a Dutch family publishing house founded in
1580.
Elsevier's history reflects a series of collaborations in the effort to advance science and health. These publishing collaborations with a group of scientific visionaries – ranging from Jules Verne to Stephen W. Hawking – created the foundation of scientific and medical publishing.
Elsevier's history reflects a series of collaborations in the effort to advance science and health. These publishing collaborations with a group of scientific visionaries – ranging from Jules Verne to Stephen W. Hawking – created the foundation of scientific and medical publishing.
The efforts of the men and women dedicated to disseminating and using
scientific and medical knowledge have been equally critical – the
editors, printers, librarians, nurses, doctors, engineers, information
specialists and business people at the center of scientific and health
publishing.
Relationships with other great science publishers such as North Holland, Pergamon, Mosby, W.B. Saunders, Churchill Livingstone and Academic Press have also been Integral to our success. These are just a few of the companies that are now part of the Elsevier family, bringing with them rich histories of their own. As the company moves forward, our founding motto remains apt: Non Solus – Not Alone.
Relationships with other great science publishers such as North Holland, Pergamon, Mosby, W.B. Saunders, Churchill Livingstone and Academic Press have also been Integral to our success. These are just a few of the companies that are now part of the Elsevier family, bringing with them rich histories of their own. As the company moves forward, our founding motto remains apt: Non Solus – Not Alone.
Non Solus: The Story Behind the Elsevier Tree
There is some debate over the meaning of the original Elzevir
printer’s mark that is still used as Elsevier’s logo today and features
an old man standing beneath a vine-entwined elm tree. It is inscribed
with the Latin term Non Solus (not alone). The mark, first introduced by
Isaac Elzevir (son of Lowys) in 1620, was featured on all Elzevir works
from that time forth.
That the Elzevir family took pride in their mark is undisputed; what they intended it to mean is less clear. Although most scholars agree that the elm represents the tree of knowledge, they cannot agree on the meaning of the intertwined vine. The Parisian librarian Adry posited in 1806 that the elm tree entwined with the grapevine symbolized the bond between brothers Isaac and Abraham Elzevir and that the old man, a hermit, symbolized the seclusion of study. However, contemporary art historian Lucy Schlüter suggests more persuasively that the old man represents a wise scholar, a philosopher – evoking Erasmus’ image of Socrates sitting under a tree in a rural setting delivering fruitful and inspiring lectures.
That the Elzevir family took pride in their mark is undisputed; what they intended it to mean is less clear. Although most scholars agree that the elm represents the tree of knowledge, they cannot agree on the meaning of the intertwined vine. The Parisian librarian Adry posited in 1806 that the elm tree entwined with the grapevine symbolized the bond between brothers Isaac and Abraham Elzevir and that the old man, a hermit, symbolized the seclusion of study. However, contemporary art historian Lucy Schlüter suggests more persuasively that the old man represents a wise scholar, a philosopher – evoking Erasmus’ image of Socrates sitting under a tree in a rural setting delivering fruitful and inspiring lectures.
In this context the intertwined tree and vine represent a fruitful
relationship – and the story therefore carries a moral. As Erasmus said,
referring to the classic metaphor of tree and vine: "Like the vine
which, though the most distinguished of all trees, yet needs the support
of canes or stake or other trees which bear no fruit, the powerful and
the learned need the help of lesser men."
Viewed this way, the logo represents, in classical symbolism, the symbiotic relationship between publisher and scholar. The addition of the Non Solus inscription reinforces the message that publishers, like the elm tree, are needed to provide sturdy support for scholars, just as surely as scholars, the vine, are needed to produce fruit. Publishers and scholars cannot do it alone. They need each other. This remains as apt a representation of the relationship between Elsevier and its authors today – neither dependent, nor independent, but interdependent.
Viewed this way, the logo represents, in classical symbolism, the symbiotic relationship between publisher and scholar. The addition of the Non Solus inscription reinforces the message that publishers, like the elm tree, are needed to provide sturdy support for scholars, just as surely as scholars, the vine, are needed to produce fruit. Publishers and scholars cannot do it alone. They need each other. This remains as apt a representation of the relationship between Elsevier and its authors today – neither dependent, nor independent, but interdependent.
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